For chains running 5–200 locations

Self-driving navigation
for restaurant chains.

Most analytics tools tell you what already happened. Insights proposes the move with the EBIT case attached, shows the math, and routes any employee-affecting action through human approval before it ships.

For chains past the point where built-in POS reports stop being enough — and before the stage where you'd build your own data warehouse. Insights sits on top of the POS and stack you already run, and turns it into proposed moves the C-suite can approve in one place.

GDPR Art. 22 by default
EU data residency
Tenant-isolated
No warehouse required
insights / agent / cfo
CFO · 09:14
Where did EBIT come from this month? Which locations underperformed forecast and why?
Insights · CFO Agent
EBIT €182k MTD, +€12k vs forecast. Three locations are under by >5%, all driven by the same input-cost shock:
Location 04 · Downtown−€2,100
Location 11 · Mall South−€1,650
Location 19 · Riverside−€1,420
Recommended response queued for review.
Recommendation queued
3 locations · forecast +€8,400 / 6wk
Illustrative · agent output simplified for marketing

Try the loop on a question

Ask Insights a real decision question.

The assistant here is grounded in the Insights handbook — EBIT drivers, the role agents, GDPR Article 22 routing — and can call live tools to qualify your fit. It will refuse to invent prices or features. Walkthrough booking still happens through the form on /contact when you're ready.

Grounded in the handbook · live tools: get_pricing_scope, list_pos_connectors. Insights itself is in Phase 0 — internal validation against Čili-shaped data is the current focus.

The decision loop

A system of decision, not another dashboard.

A rearview-mirror BI tool answers the question once. Insights closes the loop — explain, predict, recommend, approve, measure — so each recommendation can be checked against what actually happened, and each next decision is informed by the last.

01

Explain

What moved the number, and why.

Q: Why is EBIT down 4% in Region North?
02

Predict

What happens if you change X — with confidence intervals.

If: +5% on lunch combo
+€340/wk EBIT (95% CI)
03

Recommend

The move with the best EBIT outcome — never executed without approval.

Lift combo +5% at 3 sites; rotate menu mix
04

Approve

Named reviewer signs off. Required for any employee action — GDPR Article 22.

Human in loop
05

Measure

Was the prediction right? Compare the forecast to the actual result.

Forecast: +€340
Actual: +€312 (92%)

Rearview-mirror tools

Show the report. You read, decide, act, hope you measured the right thing. Next quarter, repeat. You never find out whether the call was right.

Self-driving navigation

Closes the loop in days, not quarters. Every recommendation is tied to the forecast it was based on, so you can check whether the call was right — not just whether the chart moved.

What's different

Four things a reporting tool cannot do.

Reporting tools draw the chart. Insights does the math, runs the simulation, drafts the move, and queues it for approval.

Capability 01

AI proposes — humans approve.

Role-specialised AI agents (CFO, CMO, COO, CPO) propose cost reductions and operational shifts in the language of the role. Every action a person feels — schedule, price, hours — is held in an approval queue. GDPR Article 22 requires a named reviewer for any employee-affecting decision, and we ship it that way by default.

4 role agents · 1 approval queue

Capability 02

Marketing ROI you can defend in a board meeting.

Most "campaign performance" reports compare a before-period average to an after-period average and call the difference ROI. That comparison ignores natural variance and produces false positives. Insights runs Welch's t-test against control and reports Cohen's d effect size — peer-reviewed math that tells you whether the lift is real and how big it actually is.

Friday combo · 4-week run
SIGNIFICANT
control · μ €38.20campaign · μ €43.10
p = 0.012d = 0.42 medium effect

Example output

Capability 03

Earnings-based reverse P&L.

Stop forecasting from last year. Type in the EBIT you need this year, and Insights works the P&L backward — the turnover you need, month by month with seasonality, to land it. You see the gap before the year starts, not in the December review.

Target EBIT 2026€480,000
Required annual turnover€2.40M
Required peak month€242k
Variable-cost ratio75%

Example calculation

Capability 04

Plain language in. Simulations out.

Ask Insights questions the way you'd ask a senior analyst — "why is location 12 underperforming?", "what happens if we raise lunch combo 5% at the mall sites?". Get back a real answer, the data behind it, and — for forecastable questions — a projection with a confidence interval. No SQL, no dashboard navigation, no waiting until Monday.

» What if we raise lunch combo 5% at the mall sites?
Forecast: +€340/wk EBIT. Volume risk −1.2%, demand elasticity stable for 6 weeks.
Mall sites · n = 7Queue recommendation →

Example query

Four role-specialised agents

One shared model. Four role-specialised agents.

Insights runs role-specialised AI agents — CFO, CMO, COO, CPO — on a shared model. Each answers in the vocabulary of its role, with permissions and approval routing scoped to that role.

CFO agent

EBIT · margin · forecast

Finance vocabulary. Models price and mix scenarios; reconciles forecast vs actual at month/quarter close.

"Was the Q1 lift one-off or sustained?"

CMO agent

campaigns · ROAS · uplift

Runs campaign analysis with control groups. Calls a campaign uplift real or noise — and stands behind the math.

"Did the loyalty push lift gross margin or just shuffle covers?"

COO agent

service · throughput · waste

Compares service time, prep time, error rate, waste against the network median. Surfaces where ops drift opens up.

"Which sites have the longest peak ticket time, and what changed?"

CPO agent

menu · mix · pricing

Menu engineering with margin and demand elasticity. Recommends mix shifts when input cost moves.

"Cheese cost is up. What menu items should we feature this month?"

Employee-affecting recommendations route through a separate human-approval gate — see below.

Human in the loop

AI proposes. People approve.

Insights does not autonomously change a guest's price, an employee's schedule, or anything that touches a person. Every recommendation lands in an approval queue with the data behind it, the predicted impact, and the alternatives.

For employee-affecting actions — schedules, hours, performance flags, retention measures — human approval is not a setting. It's required by GDPR Article 22 and we ship it that way by default. Operators have an AI trust deficit; "fully autonomous" is the wrong promise to make. We don't make it.

Frictionless integration

No data warehouse. No data engineering team.

Insights consumes a narrow slice of the data a chain typically warehouses — the events, prices, costs, shifts and forecasts that move EBIT. The rest can keep living wherever it lives. Two ways in: file uploads or a direct data connector.

Path A

CSV & Excel uploads

Drop the exports your finance and ops teams already pull weekly. Insights' pluggable importer maps your columns to the canonical model — no schema work, no ETL pipeline.

  • Sales, items, prices, shifts, costs
  • Drag-and-drop or scheduled import
  • Works with any POS the chain runs today

Path B

Direct data connectors

When the loop matters in near-real time, connect Insights directly to your POS data. R-Keeper is live in production today through a managed data integration; other POS connectors are scoped per-customer.

  • R-KeeperLive
  • Other POS systemsPer-customer

No data warehouse required.

Lean ingestion, EU-resident, tenant-isolated. Your source data stays where it lives.

Integration documentation

How to get it

Insights ships with Fooodo. There is no separate price tag.

Insights is not sold as a standalone analytics product. It is the decision layer of the Fooodo platform — the same operating system that runs your QR menu, ordering and payments. Take Fooodo, and the data flows in automatically. The role agents start scoring every shift against EBIT, gross margin and labor — using the same numbers your locations already report.

No percentage-of-revenue fee. No success tax. No bolt-on contract.

Phase 0 · design-partner rollout in progress

The decision-loop architecture is live in internal validation against Čili-shaped data. We are onboarding a small number of design-partner chains through 2026. If you run 5–200 locations and want to shape the rollout, get in touch.

What you get on day one

  • Four role-specialised agentsCFO · CMO · COO · CPO agents, all running across every location.
  • Approval queue with GDPR Art. 22Human-in-the-loop on every employee-affecting move.
  • Statistical marketing ROIWelch's t-test & Cohen's d on every campaign.
  • Earnings-based reverse P&LSet the EBIT target; the system back-solves the turnover you need.
  • Conversational NLP & simulationsAsk in plain language. Run scenarios before you commit.

Enterprise track available for 150+ locations · Custom POS · SSO · DPA

From any AI client

Insights is reachable from ChatGPT, Claude, Copilot, and Gemini.

Every tenant ships a remote Model Context Protocol server. Connect once with OAuth — your CFO and analysts ask the same questions from whichever AI they already use, against your own data, with tenant isolation and a full audit trail on every action.

  • Bounded, audited actionsWrite tools — trigger a data import, acknowledge an alert — require admin scope and land in the audit log tagged source: "mcp".
  • Tenant-isolated by designEvery query is scoped to your organisation at the database layer. Cross-tenant access is blocked by design.
  • Three-tier toolsCheap deterministic queries first, single-domain specialists second, cross-domain orchestrator only when the question truly spans roles.

MCP · 2025-06-18

  • ChatGPTOAuth
  • ClaudeOAuth
  • GitHub CopilotOAuth
  • GeminiOAuth

OAuth 2.1 + Dynamic Client Registration · dark by default per org · enable via support

Frequently asked

What chain operators ask before they sign.

How is Insights different from BI tools like Tableau, Looker or Power BI?

BI tools end at the dashboard. Insights closes the loop: every recommendation is tied to the forecast it was based on, so you can check whether the call was right. It also runs the marketing-ROI math (Welch / Cohen) and the reverse-P&L workflow, and routes any employee-affecting action through the human approval that GDPR Article 22 requires. Those are not features BI tools cover.

Do we need a data warehouse to use Insights?

No. Insights uses a pluggable importer: drop CSV/Excel exports or wire a direct connector to your POS data. Insights only consumes the slice of data that moves EBIT — events, prices, costs, shifts, forecasts. No Snowflake required on your side.

Which POS systems are supported?

R-Keeper is live in production. Any other POS works via the CSV/Excel importer; real-time connectors for other systems are scoped per-customer and quoted on demand. Custom connectors are part of the Enterprise tier.

How long does deployment take?

Two phases: ingestion (CSV importer or direct connector), then agent enablement once enough data has flowed to fit forecasts. Exact timeline is gated by POS connector availability and the cleanliness of historical data, and is scoped on the demo.

Why isn't the AI just fully autonomous? Wouldn't that be faster?

Two reasons. Legal: GDPR Article 22 requires human review of any decision that significantly affects an employee — schedules, hours, performance, retention. Auto-applying those is non-compliant in the EU. Operational: restaurant operators have an AI trust deficit for good reasons. A "fully autonomous" promise is the wrong one to make. AI proposes; people approve; the loop stays auditable.

Where does our data live, and what's the AI training story?

EU region. Tenant-isolated. Your data trains forecast models for your tenant only — never pooled to train models other tenants use. Architecture and security details: /docs.

Is Insights priced separately from Fooodo?

No. Insights is the decision layer of the Fooodo platform — bundled with the QR menu and ordering system at no separate cost. There is no percentage-of-revenue fee, no success tax, no bolt-on contract. If you run Fooodo, you get Insights.

See Insights against your numbers.

30-minute walkthrough with your CFO or COO. We'll model one decision in your data and run it through the full loop.

Book a demo